Overview |  | Roles |  | Work Items |  | Views |  | CMMI |  | Index |  | Glossary |

Project Portal
| Capture Product Vision ( 3 : IPM : 3 : 3.2 ) Product Manager
|  | Participating Roles Responsible: Product Manager Consult: User Experience Architect Sponsor Project Manager
### Overview Building a vision is the first and most important step in setting product direction, connecting the product to user's needs, and describing characteristics about the product. A good vision statement focuses the team on building a product that meets user's needs, and simplifies decision making across the product. Part of capturing the product vision also involves constructing personas which are fictional characters that represent real users in specific market segments. Personas are used to understand how users interact with the product, and they drive development of scenarios and requirements. # Entry Criteria Marketing Research Data Provides detail on market segments and business opportunities. Strategic Plan Contains go-to-market strategies. Organizational Vision Document Contains core ideology and future goals for organization. When: Marketing data exists describing market segment opportunities. # Activities
1 | Write Vision Document | Describe product background. Explain driving factors. Identify market segments. Determine key value.
2 | Define Personas | Analyze market segments. Create personas.
3 | Develop Lifestyle Snapshot | Optional Create prototypical persona day. Identify technological opportunities.
4 | Review Product Vision | Review product vision statement. Review personas.
# Exit Criteria
| Personas representing each market segment are created.
| The product vision document is created.
| A lifestyle snapshot for each persona is created.
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