Overview |  | Roles |  | Work Items |  | Views |  | CMMI |  | Index |  | Glossary |

Project Portal
| ### Next Steps Define Personas |
| Write Vision Document ( 3 : IPM : 3 : 3.2 ) ( 3 : IT : 2 : 2.1 ) Product Manager
Activity: Write Vision Document
Product Manager
|  |  |  | Envision |  |
|  | Participating Roles Responsible: Product Manager
### Overview A vision statement is a short, coherent statement that concisely describes the purpose for building the new or improved product. It provides a brief summary of the product background, the driving factors, and the justification for building the product. The vision statement should provide a high-level understanding of the product’s users. It also should include what the users need and how the product will meet that need. Finally, it should specify whether the delivery of the product is date-driven or functionality-driven. The language of the user's domain should be used to write the vision statement. # Entry Criteria Marketing Research Data Provides detail on market segments and business opportunities. Strategic Plan Contains go-to-market strategies. When: Marketing data exists describing market segment opportunities. # Sub-Activities
1 | Describe Product Background | Provide a one or two paragraph description of the product. Describe the events and conditions that determine the need for a new or improved product.
2 | Explain Driving Factors | Describe the major requirements or timeframe driving the release of the product. Be brief. Make clear whether this project is driven by date (such as a major tradeshow) or functionality (such as the desire to outdo a competitor).
3 | Identify Market Segments | Identify the market segments that will be targeted by the product. Consult the marketing data for information about which segments provide the best business opportunity.
4 | Determine Key Value | Write the value proposition of the new or enhanced product. Distill the key concepts down to approximately a twenty-five word statement that provides a single value proposition for the identified market segments.
# Exit Criteria
| The initial product vision statement is published to the project portal.
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